“It’s about joy - as corny and silly as that sounds, I think it has real merit and traction, particularly in the year 2021.” “Our philosophy is to bring people together in fun, smart, unexpected ways - and I think alcohol, wireless, lower-tier Welsh football and ad tech all counts as a pretty unexpected grouping,” says Reynolds. His portfolio is eclectic by design and centered on storytelling.
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“Showing up is so important and picking up the phone and having skin in the game,” says Reynolds. The Best Augustinus Bader Products for Fall, From the Chic Haider Ackermann Cream Collab to the Underrated Lip Balm And Maximum Effort in July merged with advertising software company MNTN. About two years after Reynolds invested as a part owner, Aviation in August 2020 sold to spirits giant Diageo for $335 million (in a deal that could pay out up to $275 million more) in an agreement that saw Reynolds retain an ownership stake. The actor-entrepreneur’s ability to share his enthusiasm about businesses including Aviation Gin, Mint Mobile (in which he bought an ownership stake in 2019), Maximum Effort Marketing and Wrexham AFC has proved both effective and lucrative.
When it comes to marketing, there may be no one more innovative and dialed in than Ryan Reynolds. The Hollywood Reporter debuts its inaugural list of the top 10 star entrepreneurs of 2021, which also includes Ryan Reynolds, Dwayne Johnson, Sofía Vergara, Kristen Bell, Jennifer Garner and more.
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